Speciality knowledge, insights and tools to deliver and amplify immersive experiences and activations, from end-to-end. Learn from award-winning experiential experts to create experiences that drive brand love and buyer behaviour.
Social Media Management
Addressing the specific role and nuances social media plays in public relations campaigns, be guided through the development of your platform ecosystem, content strategy, paid media management, measurement and evaluation.
Public Relations Practice
Designed to fill the critical skills gaps for career-changers and/or media, marketing professionals. Master practical skills as you work your way through the full cycle of a PR campaign (in your workplace or ours).
With over 10 years of combined marketing and communications experience in agency and in-house roles across the globe, Amaury has developed and delivered successful through-the-line campaigns across multiple channels, including TV, print, social media and digital.
After launching his own creative studio in Paris, Amaury is now a confirmed Sydney-sider creating and implementing digital strategies for clients such as Netflix, Roadshow Films, Jaguar, Sony, Nivea, Electrolux, P&G, Specsavers... In his ‘dawn time’, he’s taking photos for Morning Bondi.
With over 18 years of experience in creative marketing communications, Lex's career has seen him create both pioneering and award-winning work for some of the world's most loved brands. An early proponent of psychological and behavioural models in communications planning, Lex has always put the audience firmly at the centre of his campaigns, asking the question, 'how can we make their lives better?'. With in house and agency experience on three different continents at companies such as Red Bull, Ogilvy and Exposure and clients such as Nike, Levi's, P&G and CUB, he brings a wealth of diversity and experience.
Mitch has created and produced some of Australia’s biggest experiences that have picked up both local and international gongs for executional excellence. From shutting down an airfield and racing an F1 car against a fighter jet, to producing some of Australia’s biggest ever sporting events, Mitch is a master of the nuts and bolts of the experiential industry.
As a hybrid strategist and creative, Paul has worked on brands in every category under the sun and picked up awards along the way for campaigns for the Federal Government, Microsoft, Contiki and Sony Pictures. Paul is an Australian Cannes Young Lion winner, a global Cannes silver medalist and was named in B&T’s 30 under 30.
Sarah’s career spans over 25 years in public relations, including long term senior roles at Edelman Public Relations, Hausmann Communications, Saatchi & Saatchi (London) and running her own boutique consultancy. From global brands to local stores, she has developed and managed all aspects of PR practice acquiring specialty skills in creative campaign development, stakeholder relations and event management.
Tailored training for workplace success
HSPR programs are designed to meet learners' specific professional development and workplace needs. We offer Professional Programs, Executive Programs and Nationally Recognised Training.
Working as a journalist for nine years, I had skills in writing, presenting, interviewing, researching and media relations, but I was lacking in many critical PR skills. The HSPR course was fantastic in bridging this gap and helped me make a smooth transition from TV reporting into public relations.
The skills I’ve learnt have not only improved my performance in my PR roles but have been a major contributor to job promotions along the way. My confidence level in making critical decisions, creating copy and implementing complex PR campaigns has consistently grown with the more I learn.
I could integrate the seminars into my working week, and apply the assignments to my actual work. The skills I gained and the individual feedback and guidance gave me greater confidence in discussing new communication projects with senior management.
Get in touch
Enrol now for a new financial year start.
To speak to the course coordinator please call 1300 306 703